SEO comparison guides
Straight, no-hype comparisons to help you decide what your business actually needs — whether that's classic SEO, AI-search optimisation, or the right kind of help to deliver it.
SEO vs AEO
Classic search rankings vs being cited in AI answers like ChatGPT and Gemini — how they differ and why most businesses now need both.
Read comparisonSEO vs GEO
Ranking in search vs being recommended by AI when someone asks for the best option — how the two differ and work together.
Read comparisonSEO Agency vs Freelancer
An honest look at hiring an SEO agency vs a freelancer in Mumbai — cost, breadth, consistency and risk — to help you choose what fits.
Read comparisonAbout these comparisons
Which comparison guide should I read first?
Start with SEO vs AEO if you want to understand how being cited in AI answers differs from ranking on Google. Read SEO vs GEO if you care about being recommended by AI assistants, and the agency vs freelancer guide if you are deciding who should do the work.
Are these comparisons neutral?
They are written by Searchmetric, an SEO agency, so we have an interest — particularly in the agency vs freelancer guide. We state the trade-offs on both sides, including when a freelancer or a different approach is the better choice for you.
Do I have to choose between SEO, AEO and GEO?
No. They build on the same foundations — a crawlable site, clear content, consistent business information and genuine reputation — so most businesses benefit from doing them together. The guides explain where each adds something the others don't.