Be the business AI recommends

Almost always because it can corroborate them and can't corroborate you. Generative engines build a shortlist from sources they trust — directories, roundups, review platforms, Google Business Profiles, Reddit threads — and a business that appears only on its own website has nothing for the model to cross-check. Your competitor probably isn't doing clever AI optimisation; they're on three listicles and a directory you're not on, with more reviews. That's the gap, and it's a legitimate one to close. What won't close it is fabricated reviews or paid mention schemes, which breach platform policy and tend to get listings removed.

Measure it first — our free AI visibility checker will tell you whether the engines mention you at all, which is a different problem from being mentioned unfavourably and needs a different fix. Then work in this order: claim and complete your Google Business Profile, get onto the directories and roundups that already rank for your category, make your own site quotable with clear entity and FAQ schema, and build genuine review volume. The first two are weeks of work and produce most of the early movement. The rest compounds over months, and we'd rather tell you that now than sell you a faster story.

No, and nobody honestly can. These are probabilistic systems whose outputs change between models, versions and even repeated runs of the same prompt, and none of them sell placement. What we can do is build the signals that demonstrably correlate with being named — a consistent, verifiable entity, genuine reputation, and presence on the sources these engines actually read — then track whether you appear for your target prompts over time and report what we can verify. Any agency guaranteeing an AI recommendation is either misunderstanding the technology or counting on you not checking.

GEO is optimising so generative AI tools recommend your business — not just cite a fact, but name you when someone asks for the best or right option in your category. It focuses on brand entity strength, reputation and trusted mentions.

AEO is about being a cited source in an AI answer. GEO is about being recommended as a choice. AEO answers 'what is X?'; GEO answers 'who's the best at X?'. We usually run them together because the foundations overlap.

Not by tricks — by signals. AI recommends businesses with a clear entity, genuine reputation and trusted third-party mentions. We build those legitimately. We never fabricate reviews or mentions; that breaches platform and Google policy and backfires.

It compounds over months as your entity strength and mentions grow. We set honest expectations after the audit and report on AI recommendation visibility for your target prompts.