Affan Raza
SEO Specialist at Searchmetric, Mumbai — search, Google Business Profile, technical SEO and AI-search visibility (AEO & GEO). Runs our original AI-citation research.
About Affan
Affan runs client campaigns end to end at Searchmetric — from Google Business Profile optimisation and local citations to the schema markup and content structuring that gets businesses cited in ChatGPT, Gemini and Google AI Overviews. His work spans local service businesses across the Mumbai Metropolitan Region, coaching institutes, e-commerce and B2B manufacturers — and he runs the original AI-citation studies Searchmetric publishes, testing which sources ChatGPT, Perplexity and Google AI Overviews actually use when recommending businesses.
He writes the Searchmetric blog from hands-on client work — the checklists and guides published here are the same processes used on live campaigns. Everything published under his name follows our editorial policy, which sets out where claims come from, how AI is used in the workflow, and how to flag an error.
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Articles by Affan
East or West? Which Side of the Station Your Google Listing Should Target
A railway line splits most Mumbai suburbs into two search markets. How to pick which side your Google listing targets — and what to do if you serve both.
Read article Local SEOBack From the Gulf, Starting a Business in Kerala? Nobody Tells You This Part
NORKA loans and training are covered. Being findable isn't. Returning to Kerala to start a business? Here's the digital setup for your first year.
Read article AI SearchGoogle Won't Show an AI Overview for 'Best X in Delhi'. Here's What It Will.
We tested paired queries in Delhi. Commercial 'best X in Delhi' searches returned no AI Overview; advice-framed versions did. That gap is the opportunity.
Read article AI SearchWe Asked AI to Recommend Kochi Businesses. Here's Who It Named.
We ran 12 buyer questions about Kochi businesses through Perplexity and Google AI Overviews. In 4 categories, not one business's own site was cited.
Read article AI SearchChatGPT Isn't Reading Your Website. It's Reading Your Google Profile.
We asked ChatGPT to recommend Mumbai businesses across 5 categories. It cited zero business websites — almost everything came from GBP and Reddit.
Read article E-commerce SEOE-commerce SEO: Rank Product & Category Pages
A practical guide to e-commerce SEO for Indian online stores — why category pages are your biggest opportunity, plus product SEO, schema and tech fixes.
Read article