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Answer Engine Optimisation

Get cited by ChatGPT, Gemini & AI Overviews

Your customers are starting to ask AI instead of Google. AEO makes your business the answer they get — built around how Google's AI actually retrieves information (query fan-out), not guesswork.

Why now

Search is becoming answers — and answers cite sources

When someone asks ChatGPT or Google's AI Mode "what's the best option for X near me", they don't get ten blue links — they get one synthesised answer that names a handful of businesses. If you're not one of them, you're invisible, no matter how good your classic SEO is.

Crucially, these systems use query fan-out: a single question is broken into many sub-queries, each answered from different sources, then merged. Winning here means covering those sub-questions thoroughly and being a source the model trusts. That's exactly what we build.

What we do

How we get you into AI answers

Query fan-out coverage

Google's AI Mode splits one question into many sub-queries. We map those sub-questions and make sure your content answers each one — so you can be cited no matter how the AI decomposes the search.

Answer-ready structure

Clear question-led headings, concise direct answers, and FAQ blocks that AI engines can lift verbatim — without you sounding robotic.

Schema & structured data

FAQ, Article, Organization and entity markup so machines understand exactly what you offer and who you are. (Policy-compliant — no self-serving review markup.)

Entity & topical authority

We build the topic depth and external mentions that make AI engines confident enough to name you in an answer.

Citation building

Get referenced on the sources AI tools actually read and trust, so your brand shows up in their answers.

Featured snippet & PAA

Win the classic snippets and 'People Also Ask' boxes that feed AI summaries today.

FAQ

AEO — your questions

Why isn't my brand showing up when people ask ChatGPT about competitors in my industry?

Usually one of three reasons, and they need different fixes. First, the model has nothing to retrieve: your site explains what you sell but never states plainly who you are, where you are and what you specialise in, so there is no passage worth quoting. Second, you exist only on your own domain — AI engines corroborate across third-party sources, and a business with no directory listings, no reviews and no external mentions cannot be verified, so it gets left out of a shortlist rather than risked. Third, your competitors are being pulled from a listicle or a directory that you're simply not on, which is the most common and the most fixable. The diagnosis matters more than the effort here: the third takes weeks, the second takes months.

My company is invisible in AI search — which tools can help us fix this?

Start by measuring it rather than buying anything. Our free AI visibility checker tells you whether ChatGPT and Gemini currently mention your business, and it costs nothing. Beyond that, the honest answer is that tools diagnose this problem but don't solve it: there is no setting to switch on. What moves it is a verifiable entity — consistent business details everywhere you appear, genuine reviews, structured data, and presence on the third-party sources these engines actually read. Be wary of anything sold as guaranteed AI placement; no one can promise a model's output, and we don't.

How do I get my business found in ChatGPT or Google Gemini?

In order of what actually moves first: claim and fully complete your Google Business Profile, because when we tested Mumbai recommendations in July 2026 ChatGPT cited zero business websites and pulled almost everything from profiles and Reddit. Then get listed on the directories that already rank for your category terms, since those are what the model retrieves. Then make your own site quotable — question-led headings, direct answers in the first sentence, and Organization and FAQ schema so machines can parse who you are. Then earn genuine reviews and third-party mentions, which is the slow compounding part. Expect months rather than weeks, and expect it to be less predictable than classic ranking.

We're a B2B company in India — does AEO work differently for us?

The mechanics are the same but the priorities invert. A B2B buyer shortlisting vendors asks an assistant a long, qualified question — the category, the country, the company size, the constraint — rather than a two-word search, so the winning content is the specific bottom-of-funnel material most B2B sites never publish: comparisons, alternatives, integration and pricing-model pages. Local signals matter far less; you may not need the map pack at all. What matters more is that your entity is legible to a model that has to decide whether an Indian vendor fits a requirement it was given in one sentence.

What is AEO (Answer Engine Optimisation)?

AEO is optimising your content so AI answer engines — ChatGPT, Gemini, Perplexity and Google's AI Overviews — cite your business when people ask questions in your category. It's the natural next step beyond classic SEO as search shifts from links to answers.

How is AEO different from SEO?

SEO aims to rank a page in a list of blue links. AEO aims to be the source an AI uses to build its answer. They share foundations (clean, authoritative, well-structured content) but AEO leans harder on direct answers, entities, structured data and citations.

What is query fan-out and why does it matter?

Query fan-out is how Google's AI Mode and AI Overviews break a single complex search into multiple sub-queries, then synthesise one answer. To be cited, your content has to answer those underlying sub-questions — so we deliberately build coverage across them.

How do you measure AEO results?

We track whether your business appears in AI answers for target prompts, your featured-snippet and PAA presence, and assisted enquiries. We're honest that AI-search measurement is newer and less exact than rank tracking — we report what we can verify.

Do you provide AEO services across India?

Yes. AEO work — content structure, schema, entities and citations — is done remotely, so we serve clients across India from our Mumbai base: Delhi NCR, Bangalore, Hyderabad, Pune, Kochi and beyond. Answer engines don't care where your agency sits; they care whether your signals are verifiable.

Not sure whether this applies to you yet? Start here:why your business isn't showing on ChatGPT.

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